Not known Factual Statements About Johnnie Walker Blue Label Ultra
Not known Factual Statements About Johnnie Walker Blue Label Ultra
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To rejoice this technological breakthrough, only 888 confined version bottles are going to be produced building this an unmissable bit of history for collectors.
This new, light-weight bottle is a issue of exquisite natural beauty; but a lot more importantly, it demonstrates what is achievable when it comes to lightweighting glass. We'll keep on making use of these learnings throughout our range, taking far more progressive strides as we glance to the way forward for Scotch.”
Johnnie Walker’s 5 years of investigate and progress have meant the understanding attained is currently being used throughout the range of Diageo merchandise.
At just 180g with no closure, the Johnnie Walker Blue Label Ultra bottle has become created by adopting a take a look at-and-discover design, building and exploring devoid of limitation and imagining what the future of lightweight luxury packaging could provide.
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From peaty whisky to fruity whisky, lean on our specialist insights to find the total variety and character of different whisky flavours.
The result is undoubtedly an marketplace-first that, in addition to reaching exquisite elegance, showcases what luxurious, lighter-pounds, lessen-carbon bottles of the longer term could appear like. As Component of the Diageo Spirit of Progress motion prepare, Johnnie Walker aims to reduce the weight of glass Utilized in its packaging; an ambition that is definitely targeted at lowering the amount of carbon emissions associated with packaging.3 Whilst the technologies is not nevertheless available to launch bottles of the pounds at scale, permanently, the expertise Johnnie Walker has garnered is currently staying placed on lightweighting projects throughout the Diageo portfolio.
. The Beforehand claimed ‘lightest body weight Scotch whisky bottle’ was introduced by a UK retailer and weighed around 298 grams.
With much less than 888 bottles launched globally, Every bottle is separately numbered and offered inside a luxurious collector’s case.
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Diageo has stated that the “previously claimed ‘lightest weight scotch whisky bottle’ was released by a British isles retailer and weighed all over 298 grams.”
The Johnnie Walker Blue Label Ulta in its cradle and box. Credit score: Diageo As well as this, Diageo has announced that a royalty-free of charge license on the patent is going to be presented to anyone who needs to hitch Johnnie Walker in its mission. Lindley explained: “As an alternative to maintain this new information close to our upper body, we’re energized to be offering a royalty-totally free licence to our granted British isles patent to the whole world.
Aroma: Deep waves of dried fruits, antique oak, and refined smoke with whispers of dark chocolate and florals
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This can be a one-off bottle for now illustrating the artwork from the probable, being a style experiment and redefining light-weight as luxurious. We'll continue to apply these learnings through the wider Diageo vary.
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With our devoted concentrate on presenting lightness throughout each individual style and design aspect, we launched a specific lattice stopper, a bamboo body as well as a protective transportation box.